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Gift with purchaseIn this instance you offer the client a FREE gift with a purchase of your product.Purchase with purchaseThis normally indicates that your client buys a product at a normal price. You then give him the option to buy a complementary product at a reduced rate. Use a product that sells well normally, then add a complementary product that does not sell as well, but at a great discount. You need to ensure that the total package however, is still profitable.Buy One Get one freeThis indicates that your client will purchase 1 or more products and get one or more off the same product free.DiscountOffer a discount of choice. Make sure that you make it a limited offer so that you can illicit an immediate response. All too often, discounts stretch over many months. This discredits your special deal intention as well as your normal pricing structure. Get your customer to print a R50.00 , R 100.00 etc voucher and present it to your place of business. Research indicates that offering a cash discount, is 45% more effective that offering a percentage.Customer incentives(1) First 10 customers at your Show stand get a special offer. (2)Competitions are a great way to increase your database, so addcompetitions. Some people will surf the net purely to find whatcompetitions or discounts are available